Who We Are

We are building the best sports analytics team in the world.

Data empowers informed decisions.

We understand what it takes to get the best results from the locker room through to the board room. We have worked closely with coaches and athletes to win titles, and we have helped CEOs, investors, and rights holders with key strategic decisions.

To give our clients the edge, we have built a team of intelligent, ambitious people with backgrounds in machine learning, data engineering, optimisation, cloud-based technologies, finance, consulting, and more.

All our employees share a passion for sport and a belief that the industry can benefit by harnessing the power of data.
Our Founders’ Story
Prospect Launch
Prospect Today
Prospect originated over many late-night takeaways in 2017, while our co-founders were undertaking analytical projects for Eddie Jones, the former head coach of the England men’s rugby union team.

James was a data journalist at The Economist, and Gordon was working in corporate finance at Oakwell Sports Advisory. They had both identified the need for advanced analytics in sport on both the performance side and the commercial side – and soon realised the two complemented each other.

James and Gordon started to build machine learning models that could identify the best players, measure the quality of matches, and predict the outcome of tournaments, on the basis that performance clients could use these insights to make their teams more successful. But the models were also commercially valuable, since they could quantify the things that fans care about too: star talent, exciting fixtures, and competitive title races.

All of these are key factors when it comes to predicting viewership, attendances, and general interest in sports, which ultimately drive revenue.
Prospect Launch
Their journey accelerated after the 2019 Rugby World Cup, when they helped England get to the final. Steve Borthwick asked the duo to help turn around Leicester Tigers, who had just finished second-last in the Premiership.

They quickly realised there was a greater opportunity in rugby around data and innovation. In order to move fast enough, James and Gordon needed a partner in the rugby space who understood technology and collection – and so collaborated with Ellipse Data to form Oval.

Leicester went on to become Premiership champions in 2022, winning a record number of games; Oval has grown at a significant pace and is now the official data provider for Premiership Rugby, United Rugby Championship and EPCR, among others.

Find out more about Oval.
Prospect Today
Prospect has continued to grow successfully into other sports, including cricket, football, tennis and Olympic sports. In cricket, we have provided player analytics and auction support to Gujarat Titans since their inaugural IPL season – they ended 2022 as champions and finished top in the regular season in 2023. We have also expanded into the women’s game, helping the England national team in the 2023 Ashes. In football, we have worked with private equity firms looking to invest in leagues, as well as supporting potential owners on acquisitions of Premier League football clubs. We have now been engaged by rights holders, investors, and broadcasters on a variety of projects, including competition format analysis, rights valuation and sales, and strategic consulting and advisory.

There are plenty more sports to go after and lots of opportunities just around the corner. We are proud of our journey to date and the team we have built, but we are even more excited about what is to come.

Our Team

Abhijeet Sondkar
Senior Data Engineer
Alex Todd
Claire Hilton
Senior Associate
Dinesh Desai
Senior Devops Engineer
Elliot Glass
Head of Strategy
Gordon Hamilton-Fairley
Co-Founder, Director of Commercial
Harry Lawes
Data Scientist
Jack Nixon
Head of Revenue
James Tozer
Co-Founder, Director of Analytics
Kai Lo
Junior Data Scientist
Karl Bistany
Head of Media
Katie Harris
Head of Commercial
Kirsten Crane
, PhD
Senior Data Scientist
Lakshay Khurana
Data Scientist
Mark Einhorn
, PhD
Head of Analytics
Nicholas Mathers
Technical Football Lead
Patrick Greaves
Data Scientist
Tom McHale
Junior Data Scientist
Tom Worville
Head of Football
Uday Patel
Lead Data Engineer
Zubin Roy
Data Scientist

External Advisors

Lindsay Starling
External Advisor
Michael Moran
External Advisor
Mike Fordham
External Advisor
Rex Tomlinson
Want to be part of the team?
As a growing company, we are always interested in hearing from bright, motivated people with experience at the cutting edge of sport or any other industry with transferable skills. To express your interest in joining the team here at Prospect, please click on the link below and follow the instructions.